As 2025 starts, it’s time to reflect to the year 2000. This is hard for me to believe, and I’m sure many of my customers as well, when I started
selling White River Zig Jigs!!!
I’ve made many great friends across the USA and in a few other countries because of Zig Jigs!!! I have received so many phone calls and have been sent so many thousands of fish pictures over the last 24 years that it’s hard to believe. I have loved every one of the calls and pictures.
Many of you know that Zig Jigs was not my main business all those years. My wife Jennifer and I also owned another business. We sold it back in
August of 2023. Many of you also know or have spoken to Jennifer on the phone about jigs over the years. She has been the jig queen!!
We made the decision back in May of this year to sell White River Zig Jigs as well. It was not an easy decision but a one that needed to be made. The decision to sell was really made easier by who we sold the jig business to. Johnny and Brandi Bates have been great customers, friends
and fishing buddies since I met them. They love these jigs just like I do and all of you do!!! As crazy as this seems, Zig Jigs are kind of my legacy
in the fishing world for what that’s worth. I know Brandi and Johnny will do business the right way and carry on the great customer service that we have always strived to provide.
We sold the Zig Jig business to them back at the end of June 2024. I have gladly agreed to help Johnny promote, educate and give him any
assistance I can with White River Zig Jigs. I would like to thank all of you for your business and loyalty to a great product that I created 24 years ago!! Anyone that wants to call or send fish pictures to me is still welcome to do so. I love seeing the pictures for
sure!!!
Tight Lines!!!
Richard & Jennifer Cross