The original white
river zig jig fishing lure

Shop Now

tried and true for over 25 years


Developed in the trout-rich state of Arkansas, Zig Jigs have been used successfully in the world-famous White and North Fork Rivers and all over the country. From professionals to beginners, these jigs provide a winning solution. In the lakes and streams across the continent, these jigs lure in walleye, crappie, smallmouth, and largemouth bass.


The unique action of the White River Zig Jig drives fish crazy. We have fished these for the last 25 years, and through thousands of hours of trial and error, we have developed colors and color combos for jigs that offer you success. The Zig Jig System includes the CrossFire rod, so be sure to check out our full lineup. Here’s to good fishing and great adventures!

Shop Now

featured products

hand holding a trout fish

the zig jig difference


The action of the Zig Jig is unequaled in its ability to attract and catch fish. Unlike round or symmetrical heads, which fall straight down, the offset shape of the Zig Jig head creates a zig-zag, back-and-forth action as it falls. This unique action keeps the Zig Jig in the strike zone longer and gives the illusion of wounded prey, which drives fish crazy. The Zig Jig is a hand-tied marabou jig with a powder-coated head and a very sharp, extra-strong hook.

Shop Now
Field and Stream logo

ranked 8th best trout lure of 2023

graphic of a fishing lure

“The Zig Jig is my go-to! I work on Utah’s Green River and in Patagonia, Chile.
When all else fails, this jig pulls through!



More Reviews

ready to make
every cast count?

Shop Now

have a question
for our team?

Contact Here